. You are ranked and the traffic is pouring in. But then what? Most online marketers and bloggers focus their full attention on ways to increase traffic to their website through the use of social media marketing, seo, and content marketing. There's nothing wrong with that - in fact, these strategies are all necessary for your business to succeed and grow. Unfortunately, they don't spend as much time and effort on their visitors once they land on their website. This is a big mistake because there is really no point in increasing your web traffic if visitors who come to your page leave right away never to return. Not only does this hurt your ability to capture leads and convert them into customers, but it can also hurt your seo efforts. A high bounce rate coupled with a low dwell time is not a good sign. A high bounce rate coupled with a low dwell time is not a good sign. Google company mailing list considers a page's dwell time as a factor in determining your page's ranking. Dwell time is made up of several metrics, including bounce rate, session duration, and page click-through rate. Google uses dwell time as part of its freshness algorithm, which helps google determine if your content is fresh or outdated. Related links: freshness rating based on residence time comparison so if you attract thousands Of visitors to your website due to your seo efforts but fail to keep them there, your page ranking will decline which will eventually hurt your search engine rankings thereby reducing your traffic at the end. . Fortunately, there are plenty of strategies you can use to keep visitors from leaving. There are also a number of things you should avoid doing to keep visitors on your website longer. What drives visitors to leave immediately? Poor website design will lead to high bounce rate it's not always a lack of good content that causes your visitors to leave your website. Here are some of the common mistakes that lead to high bounce rate and therefore low dwell time:too many ads - have you ever tried watching