There are leads and there are leads: those attracted from afar – thanks to eBooks and white papers, which are also key tools for branding – are often more interested in the content than in what the brand offers: among all these new contacts, the conversion percentages go down. While SMS is able to create a direct channel between the brand and quality leads, leading to high conversion potential: a giant in the US automotive market took advantage of online banners and print ads to attract new potential customers . Here is the simple message placed next to the advertised product: "For more information, text INFO to 62845". The automaker requested additional data from all contacts who responded to the SMS (full name and postal code) to initiate the follow- up activities that can convert the SMS contact into a new customer. It was an SMS campaign that made the link between the ad and the commercial service. The result? Two-digit conversion percentages. Again, all that was needed was a simple keyword for the incoming SMS (“SMS INFO to 62845 ”) and a professional sending platform. 4. Prizes and competitions, reserved for SMS contacts Objective → Database construction Image Masking Service and brand identity Prizes, sweepstakes, and contests are promotional and customer-contact techniques that reach their full potential in a mobile context . To participate, all you have to do is type a few characters and press send: this explains the efficiency and the high reimbursement rate of contests. Let's take an example applied to the tourism sector: hotel chains, operators and hotels can launch SMS campaigns to invite contacts to type in a keyword to participate in a contest with the chance to win a free night (two c' is even better) in a selected establishment. Later, all contest participants can receive a second campaign, giving them the opportunity to receive communications also in the future. Again, we guarantee you will be surprised by your high redemption rate. 5. Integrate SMS into a mobile strategy Objective → Improve the customer journey and implement a mobile and local marketing strategy With the arrival of smartphones,

From fans and email contacts to SMS recipients 2. Riddles and quizzes using incoming SMS 3. Quality leads start with a keyword 4. Prizes and competitions, reserved for SMS contacts 5. Integrate SIMS into a mobile strategy In addition to the vast world of transaction communications, SMS is a direct channel for communicating with customers, promoting products and building brand identity . However, SMS marketing strategies are often too rigid , limiting themselves to just 160 characters to post news, offers and discounts in a telegraphic and impersonal way . What they lack is that dose of inventiveness that allows them to adapt the potential of SMS to the specificity of each company. You don't need to be an editor or a digital strategist: all you need is support and some tips that we will give you in this article, as well as examples of real campaigns launched by established brands. Five tips for five objectives united by a single criterion: the redemption rate – a key word when talking about SMS marketing. Let's look at the definition first: In a direct marketing campaign, the redemption rate is the ratio between the number of responses E-Commerce Photo Editing Service and the number of messages sent. Now is the time to dive into our 5 SMS marketing tips for building your database, nurturing relationships and more. 1. From fans and email contacts to SMS recipients Objective → Building a database You can engage all of your email contacts and Facebook fans by inviting them to join a hypothetical “Mobile Club” and promising each of them a 50% discount code on their next purchase. You will soon see your campaign achieve a high conversion rate. Indeed, it is a strategy of building databases that relies on the existing relationship between the brand and customers who have already expressed their interest in receiving communications and offers, whether by e -email or on social networks. You can perform the same cross-channel database building activity throughout the year without having to launch new campaigns with a simple application: MailUp Facebook App allows you to create and publish a subscription form on your Facebook page where all visitors can enter their phone number to receive information and offers by SMS.

MailUp's built-in drag-and-drop editor makes it very easy to create, with simple drag-and-drop operations, mobile-optimized landing pages that include full details about products, services, events, competitions, regulations and more. Moreover. When designing a good user experience, look and feel are key, as is the ability to ensure continuity and consistency in layout and when moving between different channels and touchpoints. The MailUp editor allows a high degree of landing page customization to align its graphics with other channels and make your brand recognizable: from background to call-to-action, you can decide each design element. Once the landing page is created, remember to shorten the URL with the shorten function to save characters and have more space for your text.you need to be able to convince the user to trust you and click the CTA button. This applies to both the headline and the call-to-action. Quantity : the mission is to create a message that is easy to read (thus medium-large font) and that fits in the little space available (a parchment). Copy mobile landing pages Also pay attention to any errors in responsive resizing. For example, a photographic background can affect the readability of text E-Commerce Photo Editing Service on mobile devices if the copy is moved over a part of the image that is too lightly colored or too busy. Also pay attention to any errors in responsive resizing. For example, a photographic background can affect the readability of text on mobile devices if the copy is moved over a part of the image that is too lightly colored or too busy. 3. Click to call button User behavior on mobile devices is characterized by so-called “micro-moments”. The user now uses the Internet for specific purposes: he wants specific answers and advice for immediate needs. Brands that know how to be found and useful in this micro-moment will be chosen by the user. Otherwise, the potential interaction window will be closed. Google's data tells us that click-to-call functionality — that is, the ability to initiate a phone call by clicking on the call-to-action — is gaining more and more traction. If the purpose of the landing page is to sell a product or book an appointment, a button that calls the brand will make the difference in terms of user experience. Make the landing page really useful. One-click call rates A practical example: it is 1 p.m., I work for a client and I want to have lunch. I'm looking for a restaurant on my smartphone. Which of the dozens of SERP results will my business get? The place that not only shows great photos and showcases the menu, but has a button on its landing page to call and reserve a table. Or a button to open the route on Google Maps. The simpler and more useful the user experience, the higher the number of conversions.