They began to enter the category email list WeChat ecosystem, and established corresponding official accounts and mini programs. Added new impetus to the ecology of the official account. The number of official account malls is increasing rapidly, and mini programs have become standard. Social e-commerce under the official account ecology can lower the category email list decision-making threshold for users and improve conversion efficiency.
Combining the category email list content of the official account with the product demonstrates the operator's hard power in bringing goods. More and more companies will use their existing channel advantages to achieve an order of magnitude leap in public accounts. In 2016, the number of users of China Merchants Bank credit card official account exceeded 20 million. In 2017, the number of users of China Mobile's 10086 official account category email list exceeded 100 million.