The Actions of the Brands Are Achieved When Alliances Are Made

Our app is the most downloaded in Latin America, with a record of ours 30 million downloads. Regarding co-branding, Felix Ramírez adds that “consumer habits today tend towards migration to digital platforms, as is the case with DiDi for food orders with the ease that this implies, but this mechanism also optimizes delivery and shipping times. at home, which enhances and adds to the two great brands in question”. On the c level email list other hand, restaurant renovations offer us innovations, such as digital kiosks, digital menus, etc. For his part, Arturo Salcedo, DiDi Food Mexico, reflects: "technology is the basis of our business and, in this case, working with a partner like McDonald's is surprising, we like it and it helps us streamline and simplify our service."

In the case of the celebration of the Day of Love and Friendship, this February 14, the promotions can be focused on the food and grocery products sector given the nature of their consumption, which can be developed in the c level email list company of loved ones. In this logic, some brands use different marketing actions, such as seasonal marketing, digital promotions and co-branding. Two specialists who represent two brands that seek to attract customers this Valentine's Day are talking about this: Arturo Salcedo, National Director of Business Development for DiDi Food Mexico, and Felix Ramírez, Director of Corporate Communication for McDonald's in Mexico and Central America. Uber crushes Cabify, Didi and Beat.

Felix Ramírez, from McDonald's in Mexico and Central America, believes that technology is one of the strategic bets, “for example, with home delivery, the use of an app and other actions such as digital couponing. McDonald's had to c level email list say goodbye and Burger King gave him an emotional farewell…or did he? Would you spend more than 433 thousand pesos in the last McDonald's straw? These are two brands that will seek to attract customers through actions alluding to the date.The sale of hamburgers and milkshakes and the delivery of their French fries in the form of a bouquet of flowers, a promotion that will be projected through the networks. through the topic. P Digital platforms and co-branding.