There are leads and there are leads: those attracted from afar – thanks to eBooks and white papers, which are also key tools for branding – are often more interested in the content than in what the brand offers: among all these new contacts, the conversion percentages go down. While SMS is able to create a direct channel between the brand and quality leads, leading to high conversion potential: a giant in the US automotive market took advantage of online banners and print ads to attract new potential customers . Here is the simple message placed next to the advertised product: "For more information, text INFO to 62845". The automaker requested additional data from all contacts who responded to the SMS (full name and postal code) to initiate the follow- up activities that can convert the SMS contact into a new customer.
It was an SMS campaign that made the link between the ad and the commercial service. The result? Two-digit conversion percentages. Again, all that was needed was a simple keyword for the incoming SMS (“SMS INFO to 62845 ”) and a professional sending platform. 4. Prizes and competitions, reserved for SMS contacts Objective → Database construction Image Masking Service and brand identity Prizes, sweepstakes, and contests are promotional and customer-contact techniques that reach their full potential in a mobile context . To participate, all you have to do is type a few characters and press send: this explains the efficiency and the high reimbursement rate of contests.
Let's take an example applied to the tourism sector: hotel chains, operators and hotels can launch SMS campaigns to invite contacts to type in a keyword to participate in a contest with the chance to win a free night (two c' is even better) in a selected establishment. Later, all contest participants can receive a second campaign, giving them the opportunity to receive communications also in the future. Again, we guarantee you will be surprised by your high redemption rate. 5. Integrate SMS into a mobile strategy Objective → Improve the customer journey and implement a mobile and local marketing strategy With the arrival of smartphones,