Influencer marketing can help you cut through the noise and reach your target market more effectively. But to maximize the impact influencers can have on your brand, you need to incorporate them into your SEO linking strategy. Sure, getting your product on a celebrity's Instagram, blog, or YouTube page can be fun, and the likes, shares, and increased brand awareness that come with it are great. But will this little bump really translate into more traffic and sales in the long run? If you're not leveraging influencers as part of your strategy to build your SEO rankings with quality links to your site, then you're missing out on a huge opportunity. Here's how. SEO: not as complicated as it seems To understand how influencers can help you with your SEO linking strategy, you first need to understand a few things about SEO. Many people think that SEO is a complex and esoteric discipline.
Nothing could be further from the truth! While there are certainly a lot of technicalities to consider, when you cut SEO down to employee email database the basics, the steps to achieving high rankings are very clear. There are really three central pillars to any successful SEO strategy : good content, intuitive site architecture, and relevant, high-quality links pointing to your site. When it comes to handing out rankings for top search results, links remain one of the most important metrics Google uses to determine if you're worthy. The problem is that building links can be tedious and time-consuming work. Traditionally, this involves submitting guest content or manually sending emails to hundreds of websites, asking for links.
Sounds awful, doesn't it? Well, it doesn't have to be like that! If you're smart, you can leverage influencers to do most of the work for you by using this secret formula for creating link-worthy viral content. Get Buzz: Start By Creating Link-Worthy ContentIf you want links, the first thing you need is link-worthy content. However, good content alone is not enough. You also need a way to pitch that content to powerful people like bloggers, journalists, and editors who can build buzz around it. While many people think that going viral is completely random, the truth is that a lot of viral content is a bit “pushed”. In fact, an empirical study found that viral content that is strategically seeded among high-profile people was eight times more likely to succeed.