This is where lead conversion happens. Every social media post and call-to-action should lead to your products and landing pages . So when you post something about a topic or product, you want to have a page related to that topic. Your landing page should be optimized for mobile devices to provide the perfect user experience for your customers. Landing pages will include important information such as CTAs, product visuals, forms, and shopping carts. This is why it is imperative to offer your customers a good, fast responsive page and a quality and attractive design. Landing page design Your landing page design should have the same tone as your social media designs. With this, you can transfer the whole experience from your social media page to your website.
When designing your landing page, focus on the company logo design writing, colors, and formatting of images and videos. Use a simple color palette and highlight your proposals and call-to-action buttons. Landing page design Landing page objective Make sure your social media headline tells your customers what to expect. Be careful not to trick them with clickbait headlines and take them to a landing page that offers them something completely different. It's a surefire way to increase your website's bounce rate and reduce your brand reputation in the process. Make your message clear. Ask for your customers' information, but tell them exactly what you offer in exchange for their email address. 6.
Generate more product reviews According to a 2015 Internet Retailer article, product reviews can boost your e-commerce revenue by 62% ! This still rings true today. And why do product reviews help product sales? First, you get better social proof which is featured on your fan pages and on your website. Each product review is an individual statement, a testimonial for your e-commerce business and for your products. When you look at product reviews, you see what people are saying about your brand. Product Reviews Second, your SEO will skyrocket! Having product reviews, especially positive reviews on your e-commerce page, can do wonders for your Google rankings. This increases the number of keywords on a page and gives the page higher authority! As a result, Google ranks the page higher when the user searches for that specific keyword. For this reason, you should encourage every customer or subscriber to leave a review on your website.