operators; and Nigeria loosened the rules that underpin data prices. access Better infrastructure and higher affordability provide more people with access to the Internet. This trend is likely to accelerate further in the next 5-10 years as network coverage further
improves, prices for electronic equipment continue to decline, and innovative business models proliferate. Access: Opportunities and Barriers The story of Reliance Jio, the Indian telecommunications company founded by billionaire industrialist Mukesh Ambani in 2016, shows how innovation can sms marketing service quickly drive potential growth in the next billion-user nation. Jio, part of the Reliance Group, has largely disrupted the Indian telecom market by initially offering subscribers seven months of free data. The company has also launched a 4G feature phone that provides
consumers with affordable high-speed internet access. Jio has attracted more than 200 million users in two years, many of them first-time internet users. However, despite these success stories, there are still barriers to widespread Internet use in a market of billions of users worldwide. In the least affluent countries, the cost of a standard reading plan, as a percentage of GDP per