An Evolutionary Attempt from Mobile Phones to Smart Terminals

Although Baidu Light App, WeChat Mini Program and Xiaomi Direct Service are all direct competitors, the current stage is not when they are competing with each other. At present, tens of millions of apps on the IOS side and countless applications on the Android side have almost dominated the mobile Internet era. Although the effect of light applications and small programs is not ideal, after analysis, it can be found that this is not that this new model Buy email list cannot be successful. On the contrary, we can even deduce that due to the uniqueness of Xiaomi's direct service, it can completely jump over the pit that the previous two stepped on, and eventually become the way for the next generation of users to enjoy the service.

The positioning of Xiaomi's direct service is to build the third pole ecology for users. This new form of product allows users to use all kinds of application services in seconds without waiting for installation.

Why everyone is exploring this new service model

From the web to H5, to the mobile Internet era where apps are everywhere, the way users receive information and services has been changing. So, what is the next way for users to enjoy the service?

In the PC era, companies at that time provided services through websites that were released to the outside world, and users could enjoy the services brought by the company by typing in the search box on the PC. However, the Achilles heel of the PC is that it cannot be used on the move. We cannot enjoy these services while taking the subway or shopping. This weakness is unbearable today.

With the advent of the mobile Internet, mobile phones have become an extension of human limbs, and information and services are within easy reach. However, the cost of using the app is much higher than in the PC era. In the PC era, you only need to enter a URL or keyword search to reach the service. But on a mobile phone, you need to download an app before you can enjoy a service. This results in only a few apps that everyone uses, and some low-frequency services are simply abandoned because the threshold is too high. On the PC side, we visit a lot of websites a day, but we only use single-digit apps a day.

In order to solve the above-mentioned weaknesses of Web and App applications, this new service form that can enjoy services anytime and anywhere without requiring such a high threshold for use came into being.