It is like having regular customers coming to an offline business where their feel comfortable and at ease walking into your store. Big question mailing list is then is "How do you get sign-ups on your mailing list?" It is relatively easy if you have some money to spend or invest in your business. All you do is simply purchase subscribers through placing relevant ads and offering them something that might interest them.
Maybe a simple report about your products and services and how they can help them solve their problems or desires. However it is mailing list important that you do not just build a list of random subscribers who may not be interested in your business. You need to be careful if you give a report away that you target people who are interested in your products or services and do not just want your free report.
Your ad should be targeted to finding hot prospects as they are more likely to buy from you. So get specific when advertising for mailing list subscribers and only advertise where they are likely to hang out. So search for other websites and newsletter that specialize in your area of interest or those that compliment it. Another paid way to build a list is to buy a list of people who have expressed an interest in your niche.